What Makes A Good Legal Lead Generator?

Posted on June 21, 2019 by

Categories: Lead Generation Uncategorized

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If you’re a lawyer, you probably get several sales inquiries per week (maybe per day!) about buying legal leads or a related marketing service. Everyone claims they can deliver tons of new leads, all super high quality with a high case conversion rate. Unfortunately, after testing many of these so called “best practice” lead providers , many lawyers discover that finding high quality lead suppliers is often very difficult and time consuming, and they just don’t have the time to weed through all the bad ones to discover the gems! And it’s the gems that will catapult your firm to higher revenues with lucrative conversion rates.  I find it ironic that the bad players pull a quasi-false advertising scam in the legal industry, on lawyers, none the less! I guess that takes some balls!

The biggest problem with data quality is lead sourcing.

Aggregator versus Direct Marketer:  An aggregator collects leads from various 3rd party affiliates then markets them to your law firm like a broker or middle-man. The problem with this method is the uncertainty of lead origination and inability to control quality. Which sites were the leads sourced from? When did the customer actually complete the lead form? How did the lead aggregator get the lead information? Often times old leads are recirculated with new data which leads to low contact rates. Many times when you contact these leads they have no memory of completing a form. This creates poor conversion rates, wasted time and a lot of frustration.  In contrary, a direct marketer has their own lead generation websites and drives traffic via various online and offline marketing channels to their sites. If they use affiliates, they require the affiliates to send traffic to these sites and do not allow affiliates to post data into their forms. Direct marketers will have higher quality traffic and might even have lower prices since they cut out the broker.

Ask these questions to your prospective lead provider:   Are you an aggregator or direct marketer? Do you generate your own leads or do you use 3rd party affiliates? What percentage of your leads comes from 3rd party affiliates? What are the URLs of the websites where your leads come from?

Then there’s data validation.

When you contact new leads via phone, text or email, how many are you unable to contact? We’ve heard that most in-take centers have a 30-40% first time contact rate. That’s terrible. These are supposed to be live leads with an urgent issue and want to speak to a lawyer. The problem is that when the leads are sourced, most lead providers do no validation of the customer’s contact information to ensure you get correct information. To solve this issue, insist that your lead providers validate every email address and phone #. This is a paid service which is why many refuse to add this functionality. But for the lead providers who invest some money to ensure quality, you’ll be the beneficiary of higher contact rates and conversion rates.

To pre-pay or not to pre-pay, that is the question.

For many years the lead generation industry has sold lawyers a model that says you have to prepay $20K, $50K or even more to get leads. Then you wait for the lead delivery. If they have other clients, you’ll likely be in some form of round-robin, which means you have to wait even longer for quality leads. The bigger they get, the more clients they have in your area, and the cycle of waiting continues. If they are a new lead provider, can you trust them to deliver your pre-paid investment in a reasonable amount of time?

Outside of the legal industry, most lead generation companies invoice their customers after you accept the leads. Some require an initial deposit, while others simply manage new clients using test campaigns. Slow ramp up, establish lead quality, weekly invoices, then upon a successful test, volume is increased. You pay for the leads delivered! It puts the client in the driver seat, not the other way around.  Next time you work with a lead generator, insist that you do not want to pre-pay for leads.

CaseClients is a direct marketer who generates 100% of their leads from sites we own and operate. We have a long list of sites we can provide so you can see exactly what your customer sees and the process or form they must complete before you get the lead. CaseClients completes an extensive amount of data validation on phone and email address to ensure high contact rates. CaseClients does not require you to pre-pay for leads. These things are what makes CaseClients a great partner for your legal lead generation needs.

Admediary Launches CaseClients for Personal Injury and Mass Tort Marketing

Posted on June 5, 2019 by

Categories: Uncategorized

LOS ANGELES, June 6, 2019 /PRNewswire/ – with the launch of the CaseClients division, Admediary has greatly increased its presence as a leader in the Legal marketing industry. CaseClients was created to help attorneys and law firms with their marketing efforts, while providing Admediary the ability to explicitly showcase its high volume, high converting legal leads.

CaseClients owns and operates a large suite of consumer facing website brands to generate leads, with a strong focus on quality and compliance. Best of breed technology platforms are integrated to ensure phone and email validation, as well as TCPA compliance. The combination of an in-house media buying team and external media channels provides all CaseClients partners with a steady flow of consumers seeking legal services.

“Our proprietary technology uses decisioning logic to deliver legal leads that match the exact requirements of the lawyer or law firm, then delivers the information securely in real-time” said SVP of Media & Client Services, Adam Trentacoste. “It’s an exciting time for Admediary, and CaseClients is another step towards our goal of being the leader in performance-based customer acquisition.”

Since 2014, Admediary has provided exclusive, compliant, real-time consumer leads to attorneys across the US, and currently generates over 20,000 legal leads per month. These leads are in the legal practice areas of motor vehicle accident, workers compensation, general personal injury, medical malpractice, social security disability as well as mass tort litigation such as Xarelto, Talcum Powder, IVC Filters, Roundup, 3M Ear Plugs, and Hernia Mesh.

To learn more about CaseClients, visit us at or contact as at

About Admediary LLC

Admediary was created by a team of industry leaders in New York and California, with a proven track record of success in online and offline marketing within start-up and Fortune 500 companies.  The team has decades of experience in offer development, performance-based media buying, and a deep knowledge of client KPI optimization.

Convert Believers! The Psychology of Personal Injury Marketing & Sales

Posted on May 17, 2019 by

Categories: Psychology of Personal Injury Marketing Uncategorized

Tags: , ,

The key to persuading more perspective clients is using the right message in your marketing. It’s your message and delivery that will convert a viewer to a believer. The viewers are simply window shopping but the believers are the ones who will spend money with you!  To get your message and delivery right, you’ll need to understand several psychological triggers of your personal injury client.

To help you write effective copy for your website, printed material, or just enhance your conversations with your client over the phone or in person you should utilize language and techniques that pull at the customer’s heart strings.

Here are five things you can do to convert viewers to believers:

  1. Listen to the pain, but focus on the pleasure

First, listen carefully to your client’s issue. Acknowledge. Repeat what you’ve heard. Empathize.  Proceed to tell them how you will take care of them, how you will help make things right. You’re like Mom to a sick child! In your personal injury case, you can’t promise to take away the physical pain but you can address their psychological pain by making the manufacturer pay for what they did to your client. Or the drunk driver who gave them a severe spinal injury. It’s you and your client verses them. Justice is a nice cash settlement and the pleasure your client is seeking. Once they “believe” you’re the one that can deliver this pleasure, you’ll be all set to get the retainer and collect your fees.

  • Stress the fear of losing out.

Many times a client wants a free consultation to give them insight so they can negotiate a settlement on their own or go somewhere else. Yet because people are wired to equate losing something we have is being worse than missing out on something, be sure to frame your approach so that the accident victim thinks they might lose out on a bigger settlement by trying to negotiate on their own because of your knowledge on how insurance companies handle claims and how they can take advantage a person’s lack of knowledge and experience with the law. They need a lawyer. They need you!

  • Use stories!

Since the dawn of time people are wired to enjoy good stories. Use a personal story to allow the client to feel or imagine the same pleasure relief as the person(s) at the center of your story. A good story and told well will increase the dopamine level in your client’s brain. You can use this power as a means to foreshadow (without promising) the pleasure they will receive if they use your service and you win the case or achieve a large settlement for them, just like the person from your story.

  • Use scarcity and urgency.

Every retailer does it so why not you? Stress there’s a limited time to receive X benefits from acting now over waiting.  The sooner they get started with you, the faster you can achieve their reward! Use things like “if you don’t file your claim by X, you might miss out on the opportunity”. “We’re offering a free seminar on this topic on Saturday. Only 100 seats, first come, first serve, and it’s almost full. Again, it’s the feeling of missing out on something that makes people act. Us this and your conversion rates will skyrocket!

  • Social Media is Word of Mouth

Before the Internet, everyone used to toss out “word of mouth” marketing. Now’s it’s “social media”. You’ve got to know this and be exceptional at it! By nature, we’re wired to follow the crowd. If a friend, neighbor, maybe 100’s of others who we don’t even know, are doing something, we want try it too. We don’t want to miss out.  Use social media to share reviews and testimonials. The more convincing your social footprint, the more powerful your message. Do this right and you’ll have clients pounding down the door to give you more business.

Try to utilize a few of these tips and you should see more business and improved conversion rates for your law firm. Contact CaseClients today to get high quality, validated direct sourced leads for your firm.