What Makes A Good Legal Lead Generator?
Posted on June 21, 2019 by caseclients
Categories: Lead Generation Uncategorized
Tags: case clients, caseclients, direct marketing, high quality legal leads, legal lead sourcing, legal leads
If you’re a lawyer, you probably get several sales inquiries per week (maybe per day!) about buying legal leads or a related marketing service. Everyone claims they can deliver tons of new leads, all super high quality with a high case conversion rate. Unfortunately, after testing many of these so called “best practice” lead providers , many lawyers discover that finding high quality lead suppliers is often very difficult and time consuming, and they just don’t have the time to weed through all the bad ones to discover the gems! And it’s the gems that will catapult your firm to higher revenues with lucrative conversion rates. I find it ironic that the bad players pull a quasi-false advertising scam in the legal industry, on lawyers, none the less! I guess that takes some balls!
biggest problem with data quality is lead sourcing.
Aggregator versus Direct Marketer: An aggregator collects leads from various 3rd
party affiliates then markets them to your law firm like a broker or middle-man.
The problem with this method is the uncertainty of lead origination and
inability to control quality. Which sites were the leads sourced from? When did
the customer actually complete the lead form? How did the lead aggregator get
the lead information? Often times old leads are recirculated with new data
which leads to low contact rates. Many times when you contact these leads they
have no memory of completing a form. This creates poor conversion rates, wasted
time and a lot of frustration. In
contrary, a direct marketer has their own lead generation websites and drives
traffic via various online and offline marketing channels to their sites. If
they use affiliates, they require the affiliates to send traffic to these sites
and do not allow affiliates to post data into their forms. Direct marketers
will have higher quality traffic and might even have lower prices since they
cut out the broker.
Ask these questions to your prospective lead
provider: Are you an aggregator or
direct marketer? Do you generate your own leads or do you use 3rd
party affiliates? What percentage of your leads comes from 3rd party
affiliates? What are the URLs of the websites where your leads come from?
there’s data validation.
When you contact new leads via phone, text or
email, how many are you unable to contact? We’ve heard that most in-take
centers have a 30-40% first time contact rate. That’s terrible. These are
supposed to be live leads with an urgent issue and want to speak to a lawyer. The
problem is that when the leads are sourced, most lead providers do no
validation of the customer’s contact information to ensure you get correct
information. To solve this issue, insist that your lead providers validate every
email address and phone #. This is a paid service which is why many refuse to
add this functionality. But for the lead providers who invest some money to
ensure quality, you’ll be the beneficiary of higher contact rates and
pre-pay or not to pre-pay, that is the question.
For many years the lead generation industry
has sold lawyers a model that says you have to prepay $20K, $50K or even more
to get leads. Then you wait for the lead delivery. If they have other clients,
you’ll likely be in some form of round-robin, which means you have to wait even
longer for quality leads. The bigger they get, the more clients they have in
your area, and the cycle of waiting continues. If they are a new lead provider,
can you trust them to deliver your pre-paid investment in a reasonable amount
Outside of the legal industry, most lead
generation companies invoice their customers after you accept the leads. Some
require an initial deposit, while others simply manage new clients using test
campaigns. Slow ramp up, establish lead quality, weekly invoices, then upon a
successful test, volume is increased. You pay for the leads delivered! It puts
the client in the driver seat, not the other way around. Next time you work with a lead generator,
insist that you do not want to pre-pay for leads.
CaseClients is a direct marketer who
generates 100% of their leads from sites we own and operate. We have a long
list of sites we can provide so you can see exactly what your customer sees and
the process or form they must complete before you get the lead. CaseClients
completes an extensive amount of data validation on phone and email address to
ensure high contact rates. CaseClients does not require you to pre-pay for
leads. These things are what makes CaseClients a great partner for your legal
lead generation needs.
Admediary Launches CaseClients for Personal Injury and Mass Tort Marketing
Posted on June 5, 2019 by caseclients
June 6, 2019 /PRNewswire/ – with the launch of the CaseClients division, Admediary
has greatly increased its presence as a leader in the Legal marketing industry.
CaseClients was created to help attorneys and law firms with their marketing
efforts, while providing Admediary the ability to explicitly showcase its high
volume, high converting legal leads.
CaseClients owns and operates a large suite of consumer facing
website brands to generate leads, with a strong focus on quality and
compliance. Best of breed technology platforms are integrated to ensure phone
and email validation, as well as TCPA compliance. The combination of an in-house
media buying team and external media channels provides all CaseClients partners
with a steady flow of consumers seeking legal services.
“Our proprietary technology uses decisioning logic to deliver
legal leads that match the exact requirements of the lawyer or law firm, then delivers
the information securely in real-time” said SVP of Media & Client Services,
Adam Trentacoste. “It’s an exciting time for Admediary, and CaseClients is
another step towards our goal of being the leader in performance-based customer
Since 2014, Admediary has provided exclusive, compliant, real-time
consumer leads to attorneys across the US, and currently generates over 20,000
legal leads per month. These leads are in the legal practice areas of motor
vehicle accident, workers compensation, general personal injury, medical
malpractice, social security disability as well as mass tort litigation such as
Xarelto, Talcum Powder, IVC Filters, Roundup, 3M Ear Plugs, and Hernia Mesh.
To learn more about CaseClients, visit us at https://www.caseclients.com or contact as at firstname.lastname@example.org.
About Admediary LLC
Admediary was created by a team of industry leaders in New York
and California, with a proven track record of success in online and offline
marketing within start-up and Fortune 500 companies. The team has decades
of experience in offer development, performance-based media buying, and a deep
knowledge of client KPI optimization.
Convert Believers! The Psychology of Personal Injury Marketing & Sales
Posted on May 17, 2019 by caseclients
Categories: Psychology of Personal Injury Marketing Uncategorized
Tags: Convert More Legal Clients, Personal Injury Marketing, Psychology of Personal Injury Marketing
The key to persuading more perspective clients
is using the right message in your marketing. It’s your message and delivery that
will convert a viewer to a believer. The viewers are simply window shopping but
the believers are the ones who will spend money with you! To get your message and delivery right, you’ll
need to understand several psychological triggers of your personal injury
To help you write effective copy for your
website, printed material, or just enhance your conversations with your client over
the phone or in person you should utilize language and techniques that pull at
the customer’s heart strings.
Here are five things you can do to convert
viewers to believers:
- Listen to the pain, but focus on the pleasure
First, listen carefully to your client’s
issue. Acknowledge. Repeat what you’ve heard. Empathize. Proceed to tell them how you will take care
of them, how you will help make things right. You’re like Mom to a sick child! In
your personal injury case, you can’t promise to take away the physical pain but
you can address their psychological pain by making the manufacturer pay for
what they did to your client. Or the drunk driver who gave them a severe spinal
injury. It’s you and your client verses them. Justice is a nice cash settlement
and the pleasure your client is seeking. Once they “believe” you’re the one
that can deliver this pleasure, you’ll be all set to get the retainer and
collect your fees.
- Stress the fear of losing out.
Many times a client wants a free consultation
to give them insight so they can negotiate a settlement on their own or go
somewhere else. Yet because people are wired to equate losing something we have
is being worse than missing out on something, be sure to frame your approach so
that the accident victim thinks they might lose out on a bigger settlement by
trying to negotiate on their own because of your knowledge on how insurance companies
handle claims and how they can take advantage a person’s lack of knowledge and
experience with the law. They need a lawyer. They need you!
Since the dawn of time people are wired to
enjoy good stories. Use a personal story to allow the client to feel or imagine
the same pleasure relief as the person(s) at the center of your story. A good
story and told well will increase the dopamine level in your client’s brain. You
can use this power as a means to foreshadow (without promising) the pleasure
they will receive if they use your service and you win the case or achieve a
large settlement for them, just like the person from your story.
- Use scarcity and
Every retailer does it so why not you? Stress
there’s a limited time to receive X benefits from acting now over waiting. The sooner they get started with you, the
faster you can achieve their reward! Use things like “if you don’t file your
claim by X, you might miss out on the opportunity”. “We’re offering a free
seminar on this topic on Saturday. Only 100 seats, first come, first serve, and
it’s almost full. Again, it’s the feeling of missing out on something that
makes people act. Us this and your conversion rates will skyrocket!
- Social Media is
Word of Mouth
Before the Internet, everyone used to toss
out “word of mouth” marketing. Now’s it’s “social media”. You’ve got to know
this and be exceptional at it! By nature, we’re wired to follow the crowd. If a
friend, neighbor, maybe 100’s of others who we don’t even know, are doing
something, we want try it too. We don’t want to miss out. Use social media to share reviews and
testimonials. The more convincing your social footprint, the more powerful your
message. Do this right and you’ll have clients pounding down the door to give
you more business.
Try to utilize a few of these tips and you
should see more business and improved conversion rates for your law firm.
Contact CaseClients today to get high quality, validated direct sourced leads
for your firm.